With Google Glass becoming available to consumers shortly we are seeing the beginnings (arguably) of thier Glass ad-campaign. This video shows you the power of viewing things through the perspective of another.
When I started blogging I definitely thought this was going to be a limited time thing, mainly because it was for a college assignment and I am a notorious slacker, I admit. I certainly didn’t put any faith in the claim that it was somehow therapeutic but for some reason, here I am after all of those preconceived notions. I accredit it to the fact that always liked writing but I just hated writing more than a few sentences. Otherwise you had to plan things out in advance, the structure of what your writing. Blogs appeal to me because I don’t need to write more than a few witty (at least to me…) sentences about something cool that I experienced in marketing and advertising. Whether I am getting some therapeutic release or just enjoy writing, at least for now I will continue writing.
So whats next? Check out this hilarious video from HBO GO. We have all been there and rue the day.
For my last “assigned” post I wanted to end with an advert that was special to me. I have often sat in wonderment thinking about the differences between each living organisms perspective and the role that has on their interactions with the world. Todays advertisement plays on that very notion, the notion of individuality and the significance that it carries. The reason we are here today able to sit and think about marketing and wonder about what lies beyond the stars is that very notion of unique perspectives. So I leave you with that, each perspective is important solely because it is the only one of its kind in existence, and that is a beautiful thought.
Waitrose is a grocer in the UK and they want to share the message that with a little hard work and a sense of ownership you can make magical things happen. That is a good message to apply to creative marketing, take ownership if your work. Be prideful in the job that you do because you see value in it. Bravo Waitrose.
A boy with his carrot.
When the film festival comes to town everything changes. Just in case people didn’t get the memo however the Canadian Film Festival whipped together a cheeky little ad that is definitely worth a watch.
Have you ever experienced that child like wonderment when daydreaming about what lies beyond the stars? As an adult I can safely say that I still do and so should you. Tesla Cars would agree. This home made advertisements not only shows that big budget isn’t necessary to transmit a powerful message. It also shows that some of a companies greatest resources are right under its noses. Its fan base of course.
Again, ITS FAN MADE AWESOMENESS!
Taco Bell didn’t pull any punches with their latest ads. They recruited Ronald McDonalds across the United States to strike at the heart of their enemies. This is a tongue in cheek way to laugh at rivalries, because they cant all be blood-soaked.
Very few can deny the dexterity, speed and fast calculations that is required to become a ping pong playing champion. KUKA’s robotics decided that this was a perfect way to showcase their nimble robotics. This is a perfect example of using predetermined notions about one thing and applying those same properties to another by association. When I now think of nimble robotics, and who doesn’t often, I will think of KUKA
Pepsi MAX has shown that you can have fun with fans and pay homage to past advertisements. In this installment Pepsi brings back a fan favorite, the Jeff Gordan test drive and folks, Its funny. As always, a tip of the ol’ hat to you Pepsi.
Imagine for yourself Miracle Whip. I’m guessing the words that you thought of wasn’t tough or gritty or rough. Why would you want to associate toughness with a mayonnaise brand? Well Miracle Whip wanted to and here is the result. Enjoy that manwhich.