Although we are already well into 2014 this article highlights some growing trends. Images, entertainment, content. These are all words being frequently used by the marketing industry when talking about the future. I would however sum this up in one word.
In business that often has a different connotation but here I am talking about the need to broadcast a unified message across all media channels. In addition to that the message has to be concise. Sell yourself in a few words or pictures and that’s it because honestly, that’s all you need.