Very few can deny the dexterity, speed and fast calculations that is required to become a ping pong playing champion. KUKA’s robotics decided that this was a perfect way to showcase their nimble robotics. This is a perfect example of using predetermined notions about one thing and applying those same properties to another by association. When I now think of nimble robotics, and who doesn’t often, I will think of KUKA
Pepsi MAX has shown that you can have fun with fans and pay homage to past advertisements. In this installment Pepsi brings back a fan favorite, the Jeff Gordan test drive and folks, Its funny. As always, a tip of the ol’ hat to you Pepsi.
Imagine for yourself Miracle Whip. I’m guessing the words that you thought of wasn’t tough or gritty or rough. Why would you want to associate toughness with a mayonnaise brand? Well Miracle Whip wanted to and here is the result. Enjoy that manwhich.
I have been noticing quite a few cheeky print ad’s that debuted in 2013. We looked at a surprising cat food that challenged your expectations, a Mercedes ad that used biology to bridge consumer archetype gaps and now I give you with our third installment of print ads that catch my eye. I present you with the completion of the ad trilogy. This one is certainly shocking and thats why it works. Land Rover kudos.
What do you do when you have to advertise a potentially sensitive subject without rattling too many bones? I presented you earlier in the blog with a Taiwanese life insurance commercial that used emotion to get over that hump. Here is another great example of how a much different emotion, humor, can be used to achieve similar results. It got me talking at least.
2013 was a glorious year for creative print adverts that made you look more than twice. One of my personal favorites and a perfect candidate for 1000 words in a picture. Can you guess what kind of message they were trying to send with this picture? I bet you can.
A few posts ago I linked a commercial that was steeped in emotional appeals. After dredging the internet like every good college student should, I discovered another, newer commercial. This is by the same company so they must be quite committed to an emotional ad campaign. My take? It must be working on some level. At least one person is blogging about them, thousands of miles away.
Mercedes really impressed me with this advert. When reading the Advertised Mind the author stressed that print ads must have a wow factor to them. This is a great example of achieving that “wow” and also reaching two very opposing consumer archetypes. My hats off to you Mercedes.
Today’s post we talk about how you need to account for cultural differences when devising marketing strategies. This is doubly important to remember when you are marketing to an area like South East Asia and Africa where you have immensely different cultures in a small geographic area. There is no one solution fits all and this article talks about that very concept in Asia.
This Thai Insurance agency is appealing to the emotional side of us all with this commercial. I think this is a great example of how an insurance company can make something like life insurance appealing when it would otherwise be a dry subject matter by using emotional messages to first grab and direct our attention.