I have been noticing quite a few cheeky print ad’s that debuted in 2013. We looked at a surprising cat food that challenged your expectations, a Mercedes ad that used biology to bridge consumer archetype gaps and now I give you with our third installment of print ads that catch my eye. I present you with the completion of the ad trilogy. This one is certainly shocking and thats why it works. Land Rover kudos.
What do you do when you have to advertise a potentially sensitive subject without rattling too many bones? I presented you earlier in the blog with a Taiwanese life insurance commercial that used emotion to get over that hump. Here is another great example of how a much different emotion, humor, can be used to achieve similar results. It got me talking at least.
2013 was a glorious year for creative print adverts that made you look more than twice. One of my personal favorites and a perfect candidate for 1000 words in a picture. Can you guess what kind of message they were trying to send with this picture? I bet you can.
A few posts ago I linked a commercial that was steeped in emotional appeals. After dredging the internet like every good college student should, I discovered another, newer commercial. This is by the same company so they must be quite committed to an emotional ad campaign. My take? It must be working on some level. At least one person is blogging about them, thousands of miles away.
Mercedes really impressed me with this advert. When reading the Advertised Mind the author stressed that print ads must have a wow factor to them. This is a great example of achieving that “wow” and also reaching two very opposing consumer archetypes. My hats off to you Mercedes.
Today’s post we talk about how you need to account for cultural differences when devising marketing strategies. This is doubly important to remember when you are marketing to an area like South East Asia and Africa where you have immensely different cultures in a small geographic area. There is no one solution fits all and this article talks about that very concept in Asia.
This Thai Insurance agency is appealing to the emotional side of us all with this commercial. I think this is a great example of how an insurance company can make something like life insurance appealing when it would otherwise be a dry subject matter by using emotional messages to first grab and direct our attention.
I decided to liven things up this friday and post about something more entertaining!
Here are some examples of what NOT to do. I have long believed that social media marketing is either your best friend or your worst enemy. These companies probably would agree with the latter.
The explosion of the internet in the early 2000′s and its settlement into our everyday lives has impacted countless professions. Photography has definitely been one of those professions. I recently picked up a digital camera for the first time with the intent to learn and develop skills as a photographer. As I began my journey I realized that the way photographers market themselves can be very erratic. I thought that because of the connection digital photography has with the internet that those two worlds would mesh quite well but sadly many great photographers get lost because they don’t properly market themselves.
Heres a video with some great tips. Its long but quite worth it if your looking to venture into the world of digital photography or have been in for some time but looking for a fresh perspective on how to get your work out there.
Although we are already well into 2014 this article highlights some growing trends. Images, entertainment, content. These are all words being frequently used by the marketing industry when talking about the future. I would however sum this up in one word.
In business that often has a different connotation but here I am talking about the need to broadcast a unified message across all media channels. In addition to that the message has to be concise. Sell yourself in a few words or pictures and that’s it because honestly, that’s all you need.