As I prepare myself for my upcoming venture into Google Adwords I thought it would be helpful to post some information that has added some clarity to Adwords for me.
To piggyback off of my last post, although tackling Adwords seems like a daunting task the first step in every difficult journey is to familiarize yourself with the landscape. I am confident that with the help of blogs like Kissmetrics we can all conquer the Beast of Adwords.
With the upcoming Google adwords challenge here is a great post about properly utilizing the awesome power of Google Analytics. What this blog really provides to someone who might be new to GA is a basic understanding of what you should be looking at to truly analyze the success of your webpage.
Google Analytics may seem like a bunch of jargon right now but the more you familiarize yourself with it now the better you will be able to analyze your clients web-presence
This is some great advice on how to navigate through the massive amount of options modern marketers are presented with today. Also many of these points are talked about in the book “Born to Blog”.
Know what content works, put content out on a set schedule and keep it simple!